Shopping Trends

NZ Post commissioned Datamine to carry out some research into shopping trends. The results provide an interesting overview of the state of play of bricks and mortar versus online shopping, and New Zealand versus international spend:

• 51.2% of global web traffic originated from mobile devices, up from 48.3% in the corresponding previous quarter
  
• 33% of all online product spend goes overseas. When adding digital services like Netflix, this increases to 45%. (Figures exclude tourism, utilities, etc)
  
• 8% of overall retail spend is online. Forecast to rise to 17.5% by 2021.
  
• Year on year growth of online was 13% in 2017, outstripping bricks and mortar retail growth of 0.9%.
  
• In the USA, 44% of their 9% online spend was on Amazon.
  
• In China, 25% of all retail sales will be online this year.